WHAT
EXTO presents the illusion of a standing (or animated) image to television audiences on demand.
This is achieved in real-time, live to broadcast.
There is no post-production. No lights, wires or batteries on the target.
Simple.
HOW
The ‘wagon wheel effect’ (WWE) – or temporal aliasing – is well understood within the science of video
At simplest level of analysis, it is a coincidence of frequency between the refresh rate of the camera and the cyclically moving target (e.g. a rotating wheel)
When coincidence occurs the illusion presents on video as an apparent (temporary) slow motion, reverse motion or even as non-motion
When EXTO is activated you achieve immediate control of the WWE on demand, in real-time
WHY
For:
- Rights owners
- Rights licensees
- Advertisers
- Brand representitives
deliver immediate added value by unlocking a completely new sponsorship inventory
OUR ELEVATOR PITCH
Is it possible to take a well understood visual illusion seen everyday by millions of TV and internet viewers and convert this to a ROI booster across sports broadcasting?
It is – with EXTO
We support Event Owners + Broadcasters + Advertisers + Teams + Athletes to deliver high value to sponsors
We do this by unlocking a completely fresh inventory
EXTO controls the visual illusion of the ‘wagon-wheel effect’* on demand
By so doing your sponsor’s brand is brought into appearance where the viewing audience is really looking – where the action is – and in a fashion that is arresting and remarkable
Accepting a zero ROI where instead you can have a high-yield return is insane
EXTO restores sanity
Our patented technology is being prepared to deliver a small revolution into the $85b** global sports broadcast market
No one else is doing this. Play with us
[* The wagon wheel effect is the optical illusion on video or film of (eg) a wheel appearing to rotate in a slow or backward motion, or not rotate at all]
[** rethink TV]
VALUE
EXTO unlocks an entirely fresh sponsorship inventory which has to date been assumed unusable and thus returned zero ROI
Opportunities are vast and compelling
As an example: our early business modelling indicates a $45m+ p.a revenue lift across the value chain for an event such as F1 or NASCAR