Fundamentally EXTO is a system to enable on-demand control of the so-called Wagon Wheel Effect (temporal aliasing), in real-time with zero post-processing and no additional burden of mass or maintenance on the target (vehicle / athlete / machinery).

By so delivering, economic value-potential is created in at least: 

• A] Branding/advertising delivering a ROI where currently it is entirely lost as the sponsor brands blur to nothing (e.g. motor racing, cycle racing, air-racing, etc.)
  The observed result is typically centre of screen and highly arresting to the broadcast / streaming spectators. Thus you access an entirely fresh inventory of media / branding space; which has to date been assumed unusable.
  This opportunity includes field-based sports too, and we are working on the branding that is already paid for on walls / banners at motor-race circuits, but often lost as the camera pans with the cars / motorcycles at high speed.

 

• B] Key performance data live to broadcast
  (eg a cycling athlete pedaling at his / her optimum cadence)

 

• C] Machine-vision based predictive & preventative maintenance on industrial, transportation, medical and other plant and equipment – underpinned by powerful business cases for operational uptime and safety

 

• D] biomedical analyses

 

• E] consumer engagements / promotions utilising a mobile app that is able to exploit the EXTO principles and deliver to individual consumers a ‘hidden message’ from moving products (eg car brands).
  ie. A ‘golden ticket’ brand activation that encourages your target customer to look for your brand as they move about their world [This thinking will require co-development of a suitable mobile app]

And, additional opportunities are anticipated to appear as R&D and market contact ramps up

“The commercial aspects of this innovation are intriguing, with many possibilities” 
     Institute of Inventors & Innovators