Is it possible to take a well understood visual illusion, witnessed by millions of people daily as they consume television, streaming services and recorded video, and convert it into:

[A] a revenue-boosting tool for brand-owners?
         and,
[B] improved control to industrial organisations, thereby potentially saving them massive maintenance cost and downtime?

Yes!

We have developed a technology that controls the ‘wagon-wheel effect’ (WWE) that manifests on any video screen.

[The WWE is familiar to all of us; it is the illusion of (eg) a wheel sometimes appearing to rotate in slow or backward motion when we watch TV].

At EXTO we have identified high-value applications for our unique service to at least:

• Branding / Advertising: where our proposition is to instantly unlock a completely new inventory, converting a current ROI-dead zone to high yield.
• Machine vision: wherein EXTO acts as a light-sensitive or light-triggered out-of-tolerance alert across all manner of rotating and oscillating industrial/medical/transportation machinery, presenting a unique data point into the operating and maintenance systems (including IIOT).

No one else is doing this. We are patent granted (USA + EU) and we have now activated the next phase of R&D to bring this valuable service to market.